Marketing Research Essentials

Main
Business & Economics - Sales & Marketing
Marketing Research Essentials

Marketing Research Essentials

Name: Marketing Research Essentials
ISBN: 9781118249321

McDaniel, Carl jr, Gates, Roger

0 / 0

0 comments

Колко ви харесва тази книга?

Какво е качеството на файла?

Изтеглете книгата за оценка на качеството

Какво е качеството на изтеглените файлове?

Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in the real world

Категории:

Business & Economics - Sales & Marketing

Година:

2013

Издание:

8th ed

Издателство:

Wiley

Език:

english

Страници:

480